“To reach this and every other milestone on our horizon, we continue to push nonstop. Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox. Uncle Nearest Distillery Founder Fawn Weaver and Master Blender Victoria Eady. While the first $100 million in sales took about five years the company says it is on-track to more than double that total by the end of 2023. The company has announced that as of October 2022 its premium whiskey brand has exceeded $100 million in sales since it inception in 2017. Uncle Nearest Distillery and its Uncle Nearest Premium Whiskey was the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021. – Uncle Nearest Whiskey Now the Top Selling African American Owned and Founded Spirit Brand of All Time Nearest Green Distillery Crosses $100 Million in Sales – Will Double Sales in the Next 12 Months – Uncle Nearest Brand Announces $50 Million Venture Fund to Invest In Minority-Founded And Owned Spirit Brands – A Day on the Trail: The Story of Nearest Green, America’s 1st African-American Master Distiller (2018) Now let’s fast forward to today and take a look at the success this brand has had in the marketplace. This original video was recorded in 2018, less than one year after Uncle Nearest Distillery was founded. But my hope and my prayer is that they are watching over her and the reason why this brand is doing so incredibly well, is because the two of them, along with my niece are saying, ‘ It’s about damn time.’” “And it is my hope, and it is my prayer, that not only did Nearest and Jack get her to switch from tequila to whiskey. So, if you want to know why I obsessed over this story, what made me dive into this story, what makes me go every single day into distributors and share this story. And I began to think in my mind about how awesome it would be if they were watching over my niece. “And as I continued diving into that, I began picturing Britney in Heaven, sitting next to this big black man and this little white guy, Jack was never taller than 5’ 2’. “As I continued reading this story I looked at it and said, ‘If this is what I think it is, it is possibly the first story between a slave and a white person, in the south, during this period of time, where love, respect, honor, and forgiveness is what reigns supreme.’ “Which meant that Jack’s family wanted to make sure that Nearest would not be forgotten. “ page after page after page of Jack’s biography continued to mention Nearests family,” said Weaver. Watch the video below and hear how Uncle Nearest Distillery Co-Founder and CEO Fawn Weaver first learned of the story and how she made it her mission in life to make sure everyone knew the story of Nearest Green, Jack Daniel’s and America’s first known African-American Master Distiller. Risen took what was an open secret at the Jack Daniel Distillery and surrounding community of Lynchburg, Tennessee and shared the story with the entire world. Author Clay Risen wrote a feature story titled – Jack Daniel’s Embraces a Hidden Ingredient: Help from a Slave. The new version of this story began with a story published in the New York Times on June 25, 2016. Uncle Nearest Distillery – Established 2017 Today, the world knows that boy named Jack as Jasper Newton ‘Jack’ Daniel, founder of Jack Daniel Distillery and his first Master Distiller Nearest Green. Soon thereafter, Jack started a distillery across town with Nearest as his Master Distiller. One day Call’s wife gave the preacher a choice, “Choose the cloth and being married or choose the distillery.” Call chose to stay married and gave up the distillery operation. Eventually, Call introduced Jack to Green and he soon taught him how to distill whiskey, Tennessee whiskey to be exact. The way the story goes Jack saw smoke emanating from a barn on the other side of the farm where Green was distilling whiskey. The boy worked at the farm doing chores for Call. Another person on Call’s farm was a young boy named Jack. Calls distiller, the person we would call the Master Distiller today, was a one-time slave named Nearest Green. Call was a preacher, farmer, and like many in his day a part-time distillery operator. The old story took place on a 300+ acre farm in Lynchburg, Tennessee in the mid-1800s. The story of Nearest Green Distillery located in Shelbyville, Tennessee is both a new story and an old story.
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